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2021 NAPA VELLY CABERNET SAUVIGNON 

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WINE BOTTLE DESIGN

SUMMER 2024

LABEL & BOTTLE

6 WEEKS PROJSCT

SOFTWARE：ILLUSTRATOR,
SOLIDWORKS,
KEYSHOT

"A red wine to drink in the evening to welcome the end of the day and experience the transition from light to dusk."

WHERE THIS WINE COMES FROM

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Origin：Napa Valley, California. 
​Grape Variety: Cabernet Sauvignon.
Vintage: 2021

MARKET

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PERSONA

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Name: Max

Occupation: Farmer

Interests: Wine Tasting, Cooking, Hiking

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Story: Max likes to watch the sunset and moonrise on the farm lawn. As the sun goes down, he likes to watches the sky turns dark and see the moon to rise, feeling the peaceful end of the day and the quiet arrival of the night.

INSPIRATION & KEYWORDS

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Elegant

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Narrative

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Playful

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Inspiring

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Romantic

NAME & LOGOTYPE EXPLORATION

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"MERIDIAN" marks the moment when day turns into night — a calm pause to reflect and unwind. This wine celebrates that peaceful transition, offering the perfect companion to enjoy as the light fades and evening begins.

SKETCHES

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PROPORTION & SIZE EXPLORATION

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MANUFACTURE

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Printing:
PSL (Pressure Sensitive Label)

Color:
PMS  (Pantone Matching System)

Producer:
AVERY DENNISON

RENDERS

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