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2021 NAPA VELLY CABERNET SAUVIGNON


WINE BOTTLE DESIGN
SUMMER 2024
LABEL & BOTTLE
6 WEEKS PROJSCT
SOFTWARE:ILLUSTRATOR,
SOLIDWORKS,
KEYSHOT
"A red wine to drink in the evening to welcome the end of the day and experience the transition from light to dusk."
WHERE THIS WINE COMES FROM

Origin:Napa Valley, California.
Grape Variety: Cabernet Sauvignon.
Vintage: 2021
MARKET


PERSONA


Name: Max
Occupation: Farmer
Interests: Wine Tasting, Cooking, Hiking

Story: Max likes to watch the sunset and moonrise on the farm lawn. As the sun goes down, he likes to watches the sky turns dark and see the moon to rise, feeling the peaceful end of the day and the quiet arrival of the night.
INSPIRATION & KEYWORDS

Elegant

Narrative

Playful

Inspiring

Romantic
NAME & LOGOTYPE EXPLORATION



"MERIDIAN" marks the moment when day turns into night — a calm pause to reflect and unwind. This wine celebrates that peaceful transition, offering the perfect companion to enjoy as the light fades and evening begins.
SKETCHES




PROPORTION & SIZE EXPLORATION





MANUFACTURE



Printing:
PSL (Pressure Sensitive Label)
Color:
PMS (Pantone Matching System)
Producer:
AVERY DENNISON
RENDERS





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